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Sommeliers Choice Awards 2025 Winners

A Stellar Sales Pitch Starts With Only One Thing?

Why should the wine wholesaler buy anything from you? Why should the beer importer buy anything from you? Why should the liquor retailer buy anything from you? A good answer to that question is important for your success.

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2025 USA Ratings Competition Submission Is Now Open. Biggest and Only Competiton in USA to focus on Off-Premise Channels. Enter Wines, Beers and Spirits Today and Grow In USA. Submission Deadline Is June 30, 2025.

More articles

17/03/2017

10 Factors in Your Press Release That Will Catch the Media Attention

Operations and Management

Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.
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