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Overcoming the Top 10 Objections from Beverage Retailers

Top 10 tips on how to get retailers interested in your brand.

Photo for: Overcoming the Top 10 Objections from Beverage Retailers
05/08/2015

Convincing retailers to carry your brand is one of the key components of a succesful sales process.

Find out how to engage retailers and turn their objections into constructive building blocks to increase your chances at success when visiting new accounts.

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2025 USA Ratings Competition Submission Is Now Open. Biggest and Only Competiton in USA to focus on Off-Premise Channels. Enter Wines, Beers and Spirits Today and Grow In USA. Submission Deadline Is June 30, 2025.

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Photo for: Protecting Intellectual Property in Your Brand
11/10/2013

Protecting Intellectual Property in Your Brand

Legal and Regulatory

Katja Loeffelholz, a registered attorney with the United States Patent and Trademark Office and of counsel with Dickenson, Peatman & Fogarty discussed with BTN on how brand owners can protect their Intellectual Property.
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Photo for: Getting Your Wine Into Shanghai
02/02/2014

Getting Your Wine Into Shanghai

Country Reports

Never has a question seemed so deceptively simple: what is the process for getting your wine into Shanghai? The first step is undoubtedly to spend longer than you would in other markets finding an importer.
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