Last night in the heart of central London at Hyde Park Corner, the makers of HAIG CLUB Single Grain Scotch Whisky and brand partners David Beckham and Simon Fuller welcomed guests to the first evening of HAIG CLUB™ London.

SodaStream, is ringing in a fresh finding: it is now the world leader in total volume consumption of sparkling water.

Campari and Imbibe magazine will present the third annual Negroni Week from June 1-7 2015.

Mexican beverage giant Coca-Cola FEMSA, the biggest soft drink bottler in Brazil, plans to invest $200 million to expand its operations in the South American country.

Diageo has deployed cutting edge technology to create a “smart bottle”, allowing it to monitor a product’s movement and when it is opened, as well as send personalized messages to the consumer.

Starbucks has launched its “evenings” programme in the UK, which will see the coffee chain offer a range of wine and craft beers to customers.

E&J Gallo has unleashed a multi-million pound assault on the Millennial generation with three major UK product launches, including a new vodka brand.

Spring Seasonal Offerings from CraftBeer.com

UK consumers are starting to take Australia seriously as a fine wine producer but there is a long road ahead according to one of the country’s premium estates.

Jacob’s Creek has employed Napa winemaker Ehren Jordan to help make a new range of Australian wines specially crafted for the US market.