Halewood moves into Bourbon with American Eagle
UK-based Halewood Wines & Spirits have entered the Bourbon category for the first time with the launch of a 12-year-old expression, called American Eagle.
Made with a mash bill of corn, rye, and malt, the whiskey has been aged for 12 years in new American oak casks.
American Eagle has aromas of “lime, orange, and sweet spices”. On the palate, it has flavors of “cinnamon, orange peel and raisins”, followed by a creamy, smooth finish.
James Stocker, marketing director at Halewood Wines & Spirits, said: “With the growing popularity of whiskeys from around the world it’s the perfect time to bring American Eagle, a superlative Tennessee Bourbon, to the UK to tap into consumers’ interest in premium products.”
Bottled at 43% abv, American Eagle carries an RRP of £59.95 (US$78) per 700ml bottle.
American Eagle joins Halewood’s portfolio of spirits, which includes Whitley Neill Gin, City of London Gin, Dead Man’s Fingers Spiced Rum and Crabbie Whisky. Earlier this year, the UK-based drinks producer acquired a majority stake in Australia’s Ironbark Distillery, at the same time as establishing an Australian import business.
The Aber Falls Distillery owner recently reported a 319% increase in operating profit in the year ending 30 June 2018.
Read More at source: The Spirits Business
Image Source: The Spirits Business
