Sur 34 is where technology, terroir, and curiosity converge. 

In this episode of BTN’s People Behind The Brand, Co-founder Marcelo Lopez shares how a background in engineering shaped the brand’s unconventional approach to distillation, the technology that sets Sur 34 apart, and the challenges of transitioning from problem-solving on paper to crafting spirits in the still.

From how he enjoys sipping Sur 34 Gin to the advice he’d give aspiring entrepreneurs—and his elevator pitch to importers and distributors—this conversation offers a rare, behind-the-scenes look at a modern spirits brand built with intention.

Watch the full episode to discover how Sur 34 blends engineering, craftsmanship, and provenance to create a gin with a story worth telling.