In this episode of the Do This Now Podcast, Sid Patel is joined by Warner Boin Dowlearn, Founder of Confidence Uncorked, to uncover effective social media strategies for wine brands on Instagram and TikTok. Warner shares her expertise on understanding the differences between audiences on both platforms, creating visually captivating content, and identifying the types of posts that attract viewers while building organic brand awareness.

This conversation is packed with actionable tips to help wineries and wine brands establish an authentic and credible social media presence. If you're looking to grow your platform organically on TikTok or Instagram in 2025, this episode is your ultimate guide to crafting a winning content strategy.