05/09/2024

The London Beer Competition is an international beer competition that evaluates beers based on what matters most to trade buyers and consumers: quality, value and packaging.

Unlike competitions focused only on taste, the London Beer Competition assesses each beer for its overall commercial potential. Judges consider the beer’s flavour, balance and technical quality, whether it offers good value at its price point, and how effectively its packaging communicates and stands out in the market.

The judging panel brings together leading beer buyers, brewers, consultants, retailers and hospitality professionals with practical experience in selecting and selling beer. Entrants receive detailed feedback, score breakdowns and greater transparency about how their beers were evaluated.

Winning a London Beer Competition medal gives breweries and beer brands internationally recognised validation that can support distribution conversations, buyer presentations, marketing campaigns and consumer sales. The 2027 competition is open to breweries, contract brewers, beer brands, importers and distributors from around the world.

Web: https://londonbeercompetition.com/

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