According to Twitter, there were 2.2 million tweets during the 12.5 minute Pepsi Super Bowl Halftime Show, of which a quarter of tweets were Pepsi #halftime.

Coca-Cola's Super Bowl ad has sparked both outrage and kudos on Twitter and Facebook.

Beam Inc. today announced that its new state-of-the-art distribution center will be located on a 92-acre site in Franklin County at 1509 US Highway 421 (Leestown Road).

Anheuser-Busch InBev SA/NV's decision to finance its $5.8 billion acquisition of South Korea's Oriental Brewery Co. Ltd. from Kohlberg Kravis Roberts & Co.

Diageo - the world's biggest spirits producer - has seen sales growth curbed by slowing demand in China and other emerging markets.

Announcement follows Facebook contest, pent-up demand

Johnnie Walker & Sons has released a new scotch whisky in Canada, but unless money isn't an object, chances are you won't taste it any time soon.

Anheuser-Busch is buying 30 additional seconds of air time during the Super Bowl for its commercials.

Heineken USA is introducing the first 8.5 oz. slim can format in the premium price segment.

Pernod Ricard, plans to target at-home drinkers with a refillable dispenser to make cocktails as the company works to spur growth with new products and technology.