This spring, Dos Equis is leveraging the success of its 2013 Dos de Mayo program by inviting adult consumers, 21 and older, to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday.

The Go-To Reduced Calorie Vodka Line, SMIRNOFF SORBET® Light Delivers a New Flavor and Partners with CRYSTAL LIGHT for Refreshingly-Light Tasting Cocktails in 2014

Sidney Frank Importing Company, Inc., and Spirits by Maison des Futailles L.P. of Montreal, Canada jointly announce that Sidney Frank Importing Company, Inc. will become the exclusive importer and distributor of Sortilege in the United States, effective immediately.

Glenmorangie, the a whisky distillery, is readying a global marketing campaign that will be part-created by the public for its Taghta brand, a name decided on last year by single malt fans.

Beam Inc. is at present in a quagmire regarding its decision to be taken over by Suntory Holdings Ltd.

M.S. Walker is pleased to welcome Kennedy Irish, an innovative line of Irish Whiskey Infusions, to its brand portfolio.

PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City.

The Coca-Cola Company today announced that it has installed its 1 millionth hydrofluorocarbon (HFC)-free cooler using natural refrigerant in the marketplace, preventing the emission of 5.25 million metric tons of CO2 over 10 years.

Bud Light Platinum announced today its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content.

The National Association of the Deaf (NAD) and PepsiCo announced today that after an extensive search actress Amber Zion has been selected.